Hobie Cat's Hobie Mirage Pro Angler 12 named overall "Best of Show" product winner in the world's largest sportfishing trade show

Orange County Convention Center, Orlando, FL - July 12, 2012 - The global sportfishing industry has converged on the Orange County Convention Center in Orlando, Fla., for the world's largest sportfishing trade show. The International Convention of Allied Sportfishing Trades, better known as ICAST, is being held July 11 - 13. Produced by the American Sportfishing Association (ASA), the industry's trade association, ICAST - in its 55th year as the industry's trade show - is the catalyst that drives the recreational fishing industry year-round. Thousands of industry representatives from the global sportfishing industry are in Orlando to see the latest innovations in gear, accessories and apparel.

The single most important feature for ICAST exhibitors and attendees alike is the New Product Showcase. The New Product Showcase embodies the sportfishing industry's innovative and entrepreneurial spirit and rewards that ingenuity through the "Best of Show" new product awards competition.

This year, the New Product Showcase, the tradeshow's flagship event, was as competitive as ever. Sponsored by Fishing Tackle Retailer, nearly half of the exhibiting companies entered over 700 tackle products and accessories into the New Product Showcase.

Making up a special section of ICAST's 300,000-square-foot show floor, the New Product Showcase provides special visibility for the industry's latest innovations in gear, apparel and accessories.

Best of Show Awards
This year the Hobie Mirage Pro Angler 12 by Hobie Cat, was voted by buyers and media as the best product in both the Boat category and the overall "Best of Show."

This year's New Product Showcase winner's also included first-time ICAST exhibitor SeaQualizer. Two returning ICAST exhibitors were also first-time winners. They are: Luna Sea and Magnetic Marine. Eight 2011 showcase winners also won Best of Show honors in 2012: Hobie Cat, JL Marine Systems, Inc., Pure Fishing, Johnson Outdoors, Costa, G. Loomis, 3D Picture Store and Koppers Fishing & Tackle Corporation.

"Each year, I am amazed by both the quality and ingenuity of the new products that are unveiled at the New Product Showcase and this year was no different," said Mike Nussman, ASA's president and CEO. "I congratulate all of the winners and everyone who participated in the New Product Showcase, from the companies who worked hard to develop these innovations to the buyers and media who served as judges. I also thank Fishing Tackle Retailer for their sponsorship of this important event."

Enhancing new product development through the FishSmart Tackle Program
During ICAST, ASA also launched a new category in the New Product Showcase that recognizes tackle that works to help conserve our nation's fisheries improving the survival rate for catch and release fish. In this, its inaugural year, The SeaQuilizer, developed by the Florida-based company Finovation Inc., took the top spot in the FishSmart Tackle category. The SeaQuilizer is a noninvasive, pressure activated, fish recompression tool that is capable of releasing fish at targeted depths.

The ICAST 2012 "Best of Show" awards were presented on Wednesday, July 11, during the Chairman's Industry Awards Reception, sponsored by Frabill, Inc., at the Orange County Convention Center.

2012 ICAST New Product Showcase Award Winners
For product details, images and other information please contact the individual award winners' contacts listed below.

ICAST 2012 Overall Best of Show – Hobie Cat, Hobie Mirage Pro Angler 12
Media Contact: Ingrid Niehaus, 949-235-7860,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show – Apparel – Columbia Sportswear, Airgill Chill Zero Long Sleeve Shirt
Media Contact: Andrea Pallavicini, 503-545-9823,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show – Boat - Hobie Cat, Hobie Mirage Pro Angler 12
Media Contact: Ingrid Niehaus, 949-235-7860,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Boating Accessory – JL Marine Systems, Inc. – Power-Pole Drift Paddle 
Media Contact: Robert Shamblin, 813-833-0597,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show – Combo – Pure Fishing, Inc., Penn Battle Combo
Media Contact: Ron Giudice, 405-740-2740,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show – Electronics – Johnson Outdoors, Humminbird 360 Imaging
Media Contact: Steve Roth, 402-437-6418,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Eyewear – Costa, Costa 580 P Sunsrise Lenses
Media Contact: Liza Jones, 864-270-0722,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Fishing Accessory – American Premier Corporation, The Ultimate Line Winding System
Media Contact: Mike Roe, 909-590-8680,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show – FishSmart Tackle – The SeaQuilizer
Media Contact: Allison Liederman, 786-258-1163,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Fly Fishing Accessory – Luna Sea, LLC - Master Guide Fly Rod "Cush It"
Media Contact: Mick Saundons, 269-806-3596,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Fly Fishing Reel – Eagle Claw Fishing Tackle – Wright & McGill Sabalos Saltwater Fly Reel
Media Contact: Chris Russell, 303-903-4703,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Fly Fishing Rod – G. Loomis – NRX Fly Rod
Media Contact: John Mazurkiewicz, 574-292-2500,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Freshwater Reel – Pure Fishing, Inc., Abu Garcia Revo
Media Contact: Ron Giudice, 405-740-2740,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Freshwater Rod – St. Croix Rods – Legend Xtreme
Media Contact: Noel Vick, 612-708-7339,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show – Giftware – 3D Picture Store, Inc. - Jigsaw
Media Contact: Jason Garstecki, 847-921-0760,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Kids' Tackle – Pure Fishing, Inc. – Shakespeare Hide-A-Hook Bobber Kit
Media Contact: Ron Giudice, 405-740-2740,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show – Line – Pure Fishing, Inc. – Berkley Trilene XL/XT
Media Contact: Ron Giudice, 405-740-2740,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Hard Lure – Koppers Fishing & Tackle Corporation – Live Target Frog Popper
Media Contact: Tom Choplin, 905-327-9095,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Soft Lure – Lunkerhunt LP – Bento Baits
Media Contact: David Macdonald, 289-388-7370,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Saltwater Reel – Pure Fishing, Inc. – Penn Spinfisher V
Media Contact: Ron Giudice, 405-740-2740,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Saltwater Rod – St. Croix Rods – Legend Inshore
Media Contact: Noel Vick, 612-708-7339,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show - Tackle Management – Magnetic Marine Products, Inc. – Gear Grabbar Lure Hangar Kit
Media Contact: Jennifer Gesik, 616-292-8793,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Best of Show Terminal Tackle – Pure Fishing, Inc. – Berkley Gulp! Jig Heads
Media Contact: Ron Giudice, 405-740-2740,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

ICAST 2013 will be held at the Las Vegas Convention Center, Las Vegas, Nev., July 10-12, 2013.

For complete ICAST information, visit ICASTfishing.org

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The American Sportfishing Association

 (ASA) is the sportfishing industry's trade association, committed to looking out for the interests of the entire sportfishing community. We give the industry a unified voice speaking out when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. We invest in long-term ventures to ensure the industry will remain strong and prosperous as well as safeguard and promote the enduring economic and conservation values of sportfishing in America. ASA also gives America's 60 million anglers a voice in policy decisions that affect their ability to sustainably fish on our nation's waterways throughKeepAmericaFishing™

, our angler advocacy campaign. America's anglers generate over $45 billion in retail sales with a $125 billion impact on the nation's economy creating employment for over one million people.