DRIFT INNOVATION RELEASES GHOST-S ACTION CAMERA FEATURING BEST IN CLASS INTEGRATION OF POWER AND SIMPLICITY

Drift Continues Innovation With Intuitive Design & Interface, Longest Battery Life On Market In Multi-Purpose Video Camera

November 20, 2013 - Los Angeles - Drift Innovation (driftinnovation.com), a sports and lifestyle company specializing in creating camera technology and accessories that enable anyone to live life outside the box, is releasing their latest and most powerful action sports camera, the Ghost-S. Available worldwide on November 26, the wearable feature-packed camera boasts the longest battery life on the market along with numerous industry-leading features, all while remaining the easiest to use.

The Drift Ghost-S comes out of the box with a 3.5 hour battery life, built-in two-inch LCD screen, waterproofing up to 9 feet (and up to 196 feet with additional case), ability to shoot 1080p@60fps, a 300-degree rotating lens, WiFi video streaming while recording, two-way remote control, multiple mounts and more. Many of these features are sold as add-ons by most brands; the Ghost-S comes loaded with these enhancements.

"Powerful shouldn't mean complicated. Drift continues our commitment to making POV cameras that are both easy-to-use and technologically advanced. In the tradition of all Drift cameras the Ghost-S provides a host of features that professionals demand, but anyone can use. With the new Ghost-S anyone can get out there and live life outside the box," said Robin Parker, co-founder, Drift Innovation.

Drift Ghost-S: Live Outside The Box

Drift is also pleased to welcome legendary freestyle motocross legend and Metal Mulisha member Jimmy Fitzpatrick to the Drift Innovation US FMX Team. Jimmy and his Temecula, CA based crew will generate monthly content from his world-renowned Fitzland motocross training facility.

"I'm stoked to be part of the Drift family," offered Fitzpatrick, "There are lots of cameras to choose from, but to me, the Ghost-S is by far the best. When I'm training at Fitzland, I need my equipment to just work. The Ghost-S is ideal - it provides powerful features, but it's just so easy to use."

"The streamlined design is perfect for motocross," continued Fitzpatrick, "and the built-in LCD screen and rotatable lens are incredibly practical. I never have to worry about whether I got the shot - I can tell right away how the video looks... and it always looks smooth and amazing."

FEATURES

• Increased 3.5h Battery Life & Improved Video Quality: Built and expanded on the foundation of the award-winning Drift HD Ghost, the Ghost-S boasts such stunning features as an industry-best 3.5-hour battery (@30fps) plus the ability to film spectacular quality video in 1080p@60fps and 720p@120fps.
• Get the Shot and See It: A built-in two-inch LCD screen (made scratch resistant by Corning® Gorilla® Glass) lets users see what they're filming or use it for instant playback. The Ghost-S also features a 300-degree rotating lens, allowing the ability to mount the camera at any angle to capture the perfect shot. The simple interface enables users to easily set preferred shooting mode: video, photo, photoburst or timelapse.
• Improved Low Light Settings: The Ghost-S now offers Scene Mode and the ability to choose from normal, vivid or low light settings. Scene Mode simplifies set-up relevant to the lighting conditions. In the low light setting, the Ghost-S adjusts automatically to provide the best image quality possible.
• Two Way Remote Control: Like its predecessor, the Ghost-S comes with Drift's Two-Way Remote, placing intuitive control at the user's fingertips by clearly communicating the camera's function status with Drift's color system. The remote can also control multiple Drift cameras at once.
• Technologically Advanced: Ideal for professionals and casual users alike, the Ghost-S is the most robust Drift camera to date with a leading-edge processor, Sony CMOS sensor and 7-element aspherical lens technology, making the Ghost-S capable of 1080p at 60fps and 12mp stills. Whether strapped to a helmet while snowboarding or shooting a documentary, the result is extraordinarily smooth, rich video in any condition. More additions to the Ghost-S include "Clone Mode," where multiple Drift cameras can record simultaneously, and "Car DVR mode" for in-car and on-bike video security.

Combined with the free iOS and Android Drift app, Ghost-S users have ultimate control and customization. The Ghost-S retails for $399 USD and will be available at retail locations worldwide on November 26 and for pre-order now at driftinnovation.com.

About Drift Innovation

Dedicated to creating technology for people who share our passion for sports, art, music, film and an active lifestyle, Drift Innovation lets creative individuals capture and share their unique journey and live life outside the box. Drift manufactures quality HD action cameras, mounts and accessories, leveraging the latest technologies and R&D. By packaging professional-caliber features in an intuitive, easy-to-use design, Drift allows anyone to immediately begin filming "out of the box."

Drift sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports are an integral part of the R&D process, testing the performance and durability of Drift products in the field.

Widely recognized as one of the top action camera brands globally, Drift distributes its products in more than 35 regions.For more information, visit http://driftinnovation.com 

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